KeynoteKeynote

Machine, Platform, Crowd: Harnessing Our Digital Future

In the new book Machine, Platform, Crowd which landed on my Kindle this morning, Andrew McAfee and Erik Brynjolfsson describe the three great rebalancings of the digital era - minds and machines, products and platforms, and the core and the crowd. The authors explore the principles, concepts, patterns and business models that have given rise to the stories that are re-shaping our economy. Chapters 2 to 13 each conclude with at least 5 thought provoking questions that every leader would be wise to consider. Listen to an interview with Andy and Erik.

Rob Llewellyn

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