Nobody gets excited about commercial cleaning services. It’s one of those things building managers, managers, clients deal with because they have to, not because they want to. But Benji Kushwaha saw potential in the cleaning industry and realised that, “We can do better than this.” Now he’s mixing high-tech solutions with old-school service at White Spot Group, and it’s changing how people think about keeping their buildings clean.
Making Cleaning Services More Effective
Here’s the thing about cleaning services – they’re usually pretty basic. Someone comes in, does the bare minimum, leaves, and nobody’s really happy. Benji saw this and decided to flip the script. “Customers are looking for how they can get an experience, not just come in and get the service,” he says. His team doesn’t just clean – they pay attention to those little details most people miss. Like when a cleaner notices something’s not quite right and fixes it without being asked. These small touches add up, turning what could be just another cleaning service into something clients actually appreciate.
Showing up, cleaning and leaving a paper invoice used to be the norm but Benji’s team goes further. They’re constantly looking for ways to make the whole experience better for their clients. It’s not rocket science – it’s just paying attention to what customers actually need, instead of doing the bare minimum. “Those are the small things that customer service plays a very important role in,” Benji explains. When his team goes the extra mile, clients notice. And they stick around because finally, someone’s doing the job right. 
Bringing Cleaning into the Digital Age
When COVID hit, the old paper-based systems just didn’t cut it anymore. But Benji had already seen this coming. “Back in the old days, we used to do quotations on paper and hand them over,” he says. “These days, people don’t want to see you more often, but they still want things happening.” So, he built something that just makes sense – a digital system where clients can check everything from their phone. Think about how frustrating it is when you’re not sure if the cleaning crew even showed up. Benji fixed that. His clients now get real-time updates – when cleaners arrive, what they’ve done, any issues they found. It’s all there in black and white. Plus, they get detailed reports straight to their inbox. No more playing phone tag or digging through emails to figure out what’s going on. As Benji puts it, “Customers can see everything that’s going on – what time the cleaner is coming in, and all these things.”
Optimizing Operations with Smart Systems
Running cleaning operations across hundreds of buildings is like herding cats – unless you’ve got a solid system. That’s where Benji’s tech really shines. His team built software that keeps everything running smoothly, from scheduling to quality checks. “When you manage hundreds of clients and different locations, we need to have a system in place where all this information gets married,” he explains. But it’s not just about keeping track of things – it’s about spotting problems before they become headaches.
The best part? Everyone knows what they’re supposed to be doing. New cleaners get clear instructions through the app. Managers can see what’s happening at every site. And if something goes wrong, they catch it fast. “Innovation is important because there can be a lot of misunderstanding and miscommunication,” Benji says. “By making everything clear and trackable, we’ve cut down on making mistakes and made sure good work gets noticed.”
To learn more about Benji Kushwaha and his approach, check out his LinkedIn profile.
